Many folks think a website redesign has to be an entirely new website – often, actually most of the time, this isn’t the case.
Especially when my website design client is on a tight budget, there are many creative ways to update a website and make it look and feel brand-spankin’ new without changing much except the “Skin.” If it’s not necessary to change the structure of the site and you just need a rebranding, it is probably a much smaller job than you think!
As for cost – I have seen company after company fall for the same line from website design firms – “your website code is out of date, it needs to be rebuilt from scratch.” WRONG. This is almost never the case. Sure some code might need to be updated or infrastructure tweaks made, but don’t let website design firms fool you into thinking you need to build an entirely new site when some code updates and graphic changes will achieve great results and a smoothly working website that is up to modern standards at a fraction of the cost.
Here are a few questions to ask yourself as you approach your website redesign project:
1) Does My Website Work Well?
Are your customers and website visitors easily finding the information they came for? This is what I hear time and again from internet users: “Why did they change their site? Now I can’t find a thing!”
If your website already works great and you just want better branding, you are the perfect candidate for a website facelift. Ask your designer what they can do to leave the overall feel of the site intact and just improve the look.
If your website is confusing and not easy to navigate, this is the perfect time to look at restructuring the flow of your information and the page heirarchy. Remember – one click is always better than two!
2) Do you have new branding to incorporate?
What does your business card look like? Your brochure? If your customer is holding these things in their hands while looking at your website, it should all look like it came from the same company. Colors, logo, and font selections should match. Memorable branding across all your business collateral means your customers will remember your company before thinking of your competition! If you decide to update your website, make sure your cards and brochures match too. Doing them all at one time can be much more efficient and cost effective than tackling them one at a time, so plan ahead!
3) What does my competition’s website look like?
Do some market research! Find out what your closest competitors’ website design looks like and then BEAT IT! The first thing I do with a new client other than looking at their current site is to look at their competitor’s. I want my clients to win, hands down, when customers are comparing websites. This not only means a better looking website, but a better flowing website where information is easy to find!
4) Is the problem with my current site structural or visual?
This is the big one when deciding whether to facelift or overhaul your website design. I can help you take a look and decide what needs to change – but usually you can tell by yourself. Hint: most often it’s visual!