How Much Does a Responsive Website Help SEO?
We are often asked how much having responsive, mobile compliant website affects search engine ranking and SEO. The answer is: A LOT. Like, a lot a lot.
Google and all the other major search engines have steadily raised mobile compatibility requirements for their website search engine ranking algorithm calculations. How much weight mobile compliance carries is a trade secret,but it is clear to anybody who works in SEO (like us!) that it is one of the most heavily considered aspects of a website when it comes to SEO quality.In fact, websites that are not fully mobile compliant are now a “red flag” to the search engines and have a significantly negative impact to your WordPress website’s SEO score.
Why is mobile compliance such a big deal to the Google and the other search engines?
Having a responsive site is important to the search engines because their calculations are always working to deliver the most relevant and highest quality results as possible to their customers (the searchers).
If a visitor comes to your website on their phone and they can’t find the information they were looking for, or your site is difficult to navigate or see on their screen, then they leave with a negative experience associated with both your company and the search engine itself. User experiences on individual WordPress websites reflect directly back on Google since that is where the user saw your description and clicked the link to your site. So, it’s in the search engine’s best interest to prioritize websites deliver both relevant content AND an excellent user experience no matter what size screen it is being viewed on.
Google and the others are rating your website based on the quality of your visitors experience both in terms of usability and content, so it’s in your best interest to make sure that your website is up to date and compliant with all the latest mobile browser requirements. Need help with that? Give us a shout!
I’m right here in Austin, Texas and work with clients all around the world! Text me at 512-412-2967 to discuss your WordPress website or SEO needs today.